One of our most popular formats on YouTube is our ‘pretentious ingredients’ series where we review food items that some may deem just completely unecessary and ridiculous. It’s something we stumbled across when walking through a high end food hall in London one day. But in today’s episode we take it slightly further and try to define what exactly makes an ingredient ‘pretentious’. We have a whole host of your comments to help!

Best soundbite: “To be honest that’s why Barry’s here today, he’s a professional pretentious-ist.” Ben Ebbrell

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