Season 10 Episode 7
How Do Names of Foods and Brands Affect Your Perception of Them?
In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! From food shopping to dining out, we uncover the importance of names and how consumer purchase habits are influenced by this. We also have a good laugh with some real rebranding failures… Pasta Hut, really?! How important is a name for you? Based on what you read on a menu or on packaging, are you really influenced by what you see? Comment below!
Best soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford
Something to make you think...
We delve into the world of PR and marketing in relation to branding, looking particularly at popular brands that change their name for short periods of time – is this a big whopping branding mistake or a clever PR stunt?
What We Read Ahead of This
Tangerine vs Orange: https://www.healthline.com/nutrition/tangerine-vs-orange#family Pasta Hut’s
Corona Beer Affected By Coronavirus?: https://www.barrons.com/articles/corona-beer-coronavirus-abinbev-constellation-brands-51583165067