Season 12 Episode 4

How Does Colour Affect What We Eat?

They say you eat with your eyes… so how important is colour in what we choose to eat? That’s what we’re wondering in this week’s episode! With the help of Barry’s school graphics knowledge, we discuss what colours get us going when it comes to food, and why that might be. We debate the most unappealing food colours and get chatting about some of your examples of strangely coloured foods! Does ANYONE actually like black charcoal burger buns?! Plus, we find out what the ‘ketchup and mustard theory’ is… tune in to learn more! As always, we want to hear from you too – do you associate colour with particular foods? What crazy colour foods are there where you are? Comment below!


Best soundbite: “It’s like you’re eating the Batmobile” – Mike Huttlestone

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Something to make you think...

According to a recent Birds Eye survey, 80% of people consider green to be the healthiest food colour. Do you agree? Are there any other colours you associate with specific ideas or feelings?

What We Read Ahead of This

How we taste different colours

Food colour survey: Do we eat every colour in the rainbow?

What colour foods kids hate the most has been revealed – and adults don’t agree


What would you like to feast your ears on?
If you want to contribute ideas or want to hear us discuss a particular topic then email us at


  1. Entereraja

    Wine gums are in New Zealand, they’re better there. Orange and yellow are the write off flavours. White and green are okay, but red and purple by far the best.

  2. erfrefefer

    This is at least 10-15 years ago Heinz did a green and purple ketchup (maybe only in North America I don’t know) and I think that campaign really flopped? I think that sorta illustrate this whole food colour thing really nicely. Because ketchup is so strongly associated to be a red colour any other colour of it just turn people off the condiment altogether. They had marketed this for kids, which normally are really into weirdly coloured foods. Either even the kids couldn’t handle weirdly coloured ketchup or the parents are really against it, those just didn’t sell.

    • Sorted

      I think you have hit the nail on the head here – Hayley @Sorted

  3. Smiley001

    Not really sure where to ask this..but.. this is my first year with your subscription and I LOVE your podcast, but not feeling the packs app is for me.. Is there a way to just get your podcast?

    • Sorted

      We’re glad you’re loving the podcast! What is it about Packs that you’re not feeling? Don’t forget that you also have the Books app for recipes too. We’re afraid the whole club comes as a bundle.

  4. Heather1600

    Colour and wine are very interesting. Back in 2001 a researcher from the University of Bordeaux took a white wine, dyed some of it red, and had students in the university’s wine programme taste test it. They described the glass of red liquid like a red wine and the white like a white, when in fact it was all the same white wine.

    • Sorted

      That’s so interesting! Thank you for sharing with us, we will check it out.

  5. Smidge

    The charcoal trend irks me, having heard my hospital coworkers mention patients whose charcoal smoothie or food had absorbed their medication and rendered it null, to potentially fatal result. Same with orally administered birth control made ineffective. If you MUST try it… do so when not actively taking important medication.

    Or do the black food made dark with dye, instead… but prepare yourself for the aftereffects in the loo.

    • Sunanda_K

      I loved the aesthetic of black food done well ( not like the Burger King thing that gave people green poops). But that much of activated charcoal cannot be good for anyone. Thank you for pointing out that interferes with medication. ( I’m guessing it would adsorb the medicine and won’t let the digestive tract absorb it? )

    • Haro Girl

      Activate charcoal is given at hospitals to absorb ingested toxins. But it absorbs everything indiscriminately including medicines.

    • Sorted

      That’s a really good point, thank you for sharing. A lot of people won’t even consider this!

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